| World Boxing Organization (WBO) Junior Welterweight Champion Miguel Cotto has added some punch to the NALC National Food Drive this year, helping letter carriers promote the effort in both his home of Puerto Rico and on the Mainland with Spanish-language public service announcements and personal appearances.
The undefeated boxer is encouraging participation in the food drive while preparing for a June 11 fight at Madison Square Garden against Olympic gold medalist Muhammad Abdullaev, the last man to defeat him while both were amateurs during the 2000 Olympic Games in Sydney.
First Cotto taped a television Public Service Announcement in Puerto Rico and posed for a Spanish-language poster. Then he appeared in New York City with members of Branch 36 and postal officials to promote that city’s drive. And a few days later, Cotto welcomed letter carriers from Br. 599 in Tampa, Florida to join him in the Puerto Rico Cultural Parade of Florida in Ybor City so they could encourage participation in the food drive.
Cotto’s involvement, along with a special satellite PSA featuring teen soccer sensation Freddy Adu, Internet-delivered messages by Campbell Soup Co. and a number of full-page ads in several magazines have spread the word nationwide about the drive as the days tick off leading up to Saturday, May 14. Just before that date, additional network television appearances are anticipated.
Newspapers, radio and television stations can observe a special Internet Press Kit containing video and audio PSAs and B-roll and press releases by logging onto: http://www.publicaster.com/info/campbells/stampout/.
To kick off the drive this year, Campbell Soup announced it is earmarking in the name of the NALC drive 10 million pounds of food of its annual charitable donation this year. The food will be delivered to numerous food banks across the country throughout the year.
These promotions will occur as Americans begin receiving over 110 million postcards, sponsored by Campbell Soup and the Postal Service, to remind them to leave donations by their mailboxes on May 14 for their carriers to pick up.
Branch food drive coordinators will receive an official reporting form for final results of their branch food drive, with instructions to return it to NALC Headquarters as quickly as possible. A list of branch totals and complete story on the 2005 drive will appear in a future issue of the Postal Record.
The form must be returned to NALC Headquarters no later than June 1. The final tally for the drive will be announced in connection with National Hunger Awareness Day on June 7.
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